Tuesday, March 31, 2009

Industrial CRM Leader Commence Profiled in Manufacturing.net

In Manufacturing.net, manufacturing journalist Thomas R. Cutler notes, "Some ERP vendors offer industry specific CRM solutions; many do not. Bolt-on generic CRM solutions are frequently sold as the panacea; few are."

Commence offers industrial companies complete "Freedom of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg), developers of a stand alone industrial CRM solution, suggested that most ERP companies offering CRM have shortfalls. "Managing the sales cycle and sales representative performance, marketing campaign management and integration with customer support are not provided by ERP tools," he said. CRM is not the strength for most ERP systems, which often utilize an add-on module but are rarely a full CRM package. In many cases, industrial customers who require full CRM capabilities are relegated to third party products or services.

Stand alone industrial CRM solutions provide effective lean CRM processes as long as the vendor truly understands the nuances and idiosyncrasies of the manufacturing sector; most do not. Generic databases do not address central issues facing all industrial operations. According to Caretsky, "Smart industrial organizations gather several key data points during customer research, which helps to define a CRM profile."

According to Cutler, "Expertise in industrial CRM is more significant than whether fully integrated in an ERP system or stand alone industrial CRM; vendor experience in industrial sales and marketing trumps the selection of technology." The complete feature article may be read at http://manufacturing.net/article/CA6363848.html.

Commence Corporation www.commence.com/mfg/ Larry Caretsky Marketing@commence.com 732-380-9100

Labels: , , , ,

Thursday, March 12, 2009

The New and Improved Microsoft CRM 3.0

Microsoft CRM (customer relationship management) was created in order to assure the proper management of your company's budget and to support the needs and requirements of your business. By using Microsoft CRM, you will be able to analyze the competitors' performances and to evaluate the trends, using reporting tools. But Microsoft CRM 's main purpose is to support and adjust the needs of the mid-market businesses and to deliver superior customer service. All employees who work directly with customers can get all the information they need by using Microsoft CRM, in order for the cooperation process to be successful and the customers to be surprised of the efficiency of the services they receive.

A big advantage of Microsoft CRM is that it gives users the ability to work offline, using Microsoft Outlook, which belongs to the CRM's support of data. Microsoft CRM can support not only Microsoft Outlook, but Microsoft Business Solutions for Financial Management as well, which is another inspired program that has the abilities of overcoming high business problems in order to maintain the company's most valuable data.

Microsoft CRM 3.0 represents the newest version of the software and has many new and improved features such as new marketing facilities, response and campaign management. A new thing from Microsoft, CRM 3.0 features a service-oriented architecture and includes a description language web service for core CRM functions. A new upgrade has been introduced in this release of Microsoft CRM 3.0, the workflow engine.

Nevertheless, Microsoft Outlook has very well elaborated features in combination with Microsoft CRM 3.0. Microsoft Outlook has a sophisticated basis, users being able to use Microsoft CRM 3.0 from the Outlook menu as well, the two programs cooperating together as if they were one.

In CRM 3.0 the marketing module offers users new features such as list-building tools in order to create target groups. Thus, the users will be able to plan and monitor campaigns much easier. Furthermore, Microsoft CRM 3.0 has an improvement in the licensing area as well. Now you can very well use the Customer Service and the Marketing module as a part of the Microsoft CRM 3.0, which in the previous release could not have been possible without further taxes.

Overall, Microsoft CRM 3.0 is a tool that will bring your company guaranteed success. You will obtain much better profits using this ultimate version instead of the old ones. Users will be satisfied of its new and improved features and will also use this excellent tool in common interest.

Access to expert information on implementing and integrating Microsoft CRM 3.0 with existing enterprise systems can be found in the Microsoft Practice area of www.unitekconsutling.com

Shannon Margolis
IT Marketing Coordinator
www.unitekconsulting.com

Labels: , , , ,

Monday, March 2, 2009

Kaizen Blitz for Industrial CRM

Kaizen blitz procedures quickly identify the best opportunity for lean efficiency and productivity. The most glaring omission of these kaizen blitz efforts has been in the sales and marketing elements of the manufacturing enterprise.

According to manufacturing journalist Thomas R. Cutler in a recent issue of Industrial Focus magazine, "Manufacturers all face a similar challenge: a complex sale that often requires a team selling approach. In every industrial organization one finds internal representatives, outside representatives, managers, technical specialist, distributors, and customer service professionals. Often this team manages several product lines with thousands of specific items and interacts with numerous influencers who affect the sale. During the lengthy sales process the team does their best to manage this complex environment, producing notes, sales call reports, quote logs, memos, faxes, e-mails, and customer service reports, however the information is almost always fragmented. There is rarely one central database of customer information that can be accessed and shared among the people who need it to efficiently do their jobs. As a result, acting less like a team, these people act independently when conducting business and are far less effective. "

According to Larry Caretsky, President of Commence (www.commence.com/mfg), an industrial customer relationship management (CRM) firm, "CEO's of these companies often share how their new enterprise resource planning (ERP) system provides them all the information they need, but fail to recognize that ERP systems provide information after the sale, not before or during the sales process. ERP systems provide no value for improving the efficiency of how to sell and service customers. This is one reason that forecast reports are always inaccurate."

Industrial senior executives avoid addressing a customer-centric approach including the misconception that an accounting system provides the information needed; they provide only post sale information. The pre-sales process and information drives the sale.

Manufacturers do not resist funding back-end ERP systems; however the front-end CRM solutions often make a substantial impact on reducing new customer acquisition cost and improving sales efficiency by first addressing data capture, data consolidation, and data sharing.

Commence offers industrial companies complete "Freedom of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Commence Corporation www.commence.com/mfg/ Larry Caretsky Marketing@commence.com 732-380-9100

Labels: , , , , , , , , ,