Wednesday, September 10, 2008

Increase Sales With CRM

A key factor in increasing sales is the speeding up of the total sales cycle and more rapidly and efficiently converting leads into sales. This is where a good CRM (Customer Relationship Management) system can demonstrate its full potential. The benefits provided by a CRM system such as Microsoft Dynamics CRM 3.0 in speeding up the whole sales cycle from the initial lead to order and improved close rates render the system totally affordable to companies of any size.

Customization is the key: with customization you can increase sales with CRM very rapidly by the use of rules which allow automation of lead management and routing and sales process management which, when combined with fully targeted competitor tracking, enables you to keep ahead of the pack until the order is closed.

All of this is completed automatically and extremely rapidly, thus minimizing the possibility of counter bids and competition reaction. This speeding up of the sales cycle not only improves customer satisfaction but increases staff productivity and your profitability.

The automated systems allow analysis of specific leads and their allocation to the relevant product or account managers. Flexibly customizable rules allow automated tracking of these leads throughout the sales cycle, analyzing and tracking opportunities, constructing quotations or tenders from given rules, converting them to orders and closing the sales.

When operated with the assistance of the associated comprehensive reporting systems covering every aspect of the complete sales cycle, Microsoft Dynamics CRM 3.0 allows your sales force to achieve a lot more in a lot less time, increase overall sales and hence generate revenue at a faster rate. You can increase sales with CRM at a considerably faster rate if your CRM software integrates seamlessly with the office software used by your company.

The benefit of Microsoft Dynamics CRM is that it is accessible from Microsoft Outlook and Microsoft company intranets allowing staff to work interactively in accessing all relevant customer data either directly or remotely, so that sales staff can respond immediately to urgent requirements and emergencies. This saves valuable time in the accessing of existing quotes and orders and the execution of any modifications required prior to closure. All information can be shared between departments throughout the organization: we have all experienced the frustration of delays due to breakdowns in the transfer of pieces of paper between departments, and misunderstood phone conversations.

All transactions and communications can be carried out electronically and hence instantly. Not only this, but communication can be made remotely to wireless systems such as hand held palm computers, laptops and mobile phones, thus providing information rapidly at the point of contact with the customer. You not only impress the potential customer with your ability to react instantly to enquiries, but demonstrate your investment in, and command of, the modern technology required to stay ahead of the game in an increasingly technological environment.

Microsoft Dynamics CRM 3.0 gives a very high return on investment, and is very easy and rapid to set up. The customization available allows it to be tailored precisely to your requirements, and you will very rapidly be able to increase sales with CRM.

Syed Ali, is the lead CRM Analyst for a Toronto based company. His company, offers Microsoft CRM software Solutions Syed can be reached at Tel : (905) 815- 1995 ext 22, email

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