According to Larry Caretsky, President of Commence Corporation, "Experienced executives know that all good marketing starts with good strategy. Success in marketing is not about expensive advertising, big trade show booths, or slick brochures."
Smart marketing begins with a strategic examination of your customer base:
* Market Segment: What customers do we serve better than anyone else? * Competition: What are these customers' competing alternatives? * Value Proposition: What value do we provide to these target customers better than any competing alternative in the world? * Branding: How will we profitably communicate and deliver all of the above to our target customers? * Sales: How will we convert all of this into new customers?
For more than a year, Commence Corporation has interviewed dozens of leading executives in high-growth industrial manufacturing and distribution firms in segments that include power transmission, fluid power, welding, electrical, safety products, industrial supplies, instrumentation, and building products. Commence has also hosted several Executive Roundtables to obtain additional input and feedback from key executives building on their dialog on the topic of industrial selling with one another.
The Smart Practices reports are a summary from the variety of these sources, combined with Commence's more than 20 years of experience and complemented with contemporary commentaries from more than 50 magazines, presentations, web sites and books. Each of the major sections - Marketing Strategy, Sales Management, and Sales Optimization through Technology - include an Executive Summary, a set of Smart Practices derived from the research, and techniques to Leverage Information for results. Finally, the bibliography contains numerous reference materials that you may use for additional learning.
Commence (www.commence.com/mfg) offers lean industrial companies complete "Freedom Of Choice" to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service. Industrial leaders often build departmental lean CRM solutions with the award winning Commence Lean Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships. All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.
Commence Corporation www.commence.com/mfg/ Larry Caretsky Marketing@commence.com 732-380-9100
Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines