The non-profit Business Technology Open University - http://business-technology.us - offer a completely free MBA of Customer Relationship Management CRM. Its operations are supported by ads - content oriented - of companies, inside the texts of the lessons. However, Business Technology is totally independent and without any connection with any manufacturer or consultant.
This course MBA of Customer Relationship Management CRM teaches the foundations of the administration of companies on the relationship with its external world, with the use of the modern information technology CRM, and its goal is to give you a general vision on what is now the CRM level.
More and more in the next 5 years the companies will need a CRM Customer Relationship Management, that uses the new technologies (computers, Internet, communications, etc) in all types of relationships with the external world of the company.
The Course presents a general vision of each one of the angles of a CRM, the computer system that actuate in reciprocity directly with the customers through voice by phone (and recognition of the voice, if necessary) without human actions, for marketing, sales, several types of supports, accounts, etc. To be abbreviate, in any relationship with a customer or a potential customer, or suppliers, etc.
In recent research with IT Managers, 46% answered that the CRM is the number one in its lists of priorities for the period 2006/2007.
The CRMs principle is very clear, if a company takes care of its traditional assets with the use of a computer system as always happened, why not to use the computer system - less and less expensive and simultaneously more powerful - to take care of the great assets that are its customers, vendors, potential customers, etc., that is to say to take care of its external world?
In fact, it's a paradox that a company give absolute priority to its standard assets, managed by the computer system, and has never used the same computer system to take care of its other great assets that is its external world.
This open MBA of Customer Relationship Management CRM are only in English and by correspondence, with 2 to 5 lessons a week and they durations varies up to 5.5 months. In the total the Business Technology fre courses have 2,600 lessons and additionally more 11,000 complemental lessons, everything sent in e-mail attachments.
The pre-requirements for the registrations are one of the following:
- College/University graduated or in course to graduate, or
- Good job experience in the choiced MBA matter
and those registrations can be made individually or in groups of employees' of companies or Governments officers.
In the moment Business Technology already has 193,000 students from the entire World, and the projection for the end of this year is of more 400,000 students.
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S. Maurer is a 53-years old college graduated IT professional, with 30 years of experience in the computer & technology business. Now is the Correspondence Courses Director of the Abet Open University: http://mba-open-university.net/ and http://distance-learning-mba-online-mba-program-executive-jobs.net/.